Platform
Cookie Consent Management
Cassie is an advanced Cookie Management Platform that empowers businesses to handle high-volume cookie banner consents on your terms and comply with global privacy regulations at scale.
Feeling restricted with your current cookie solution?
Thousands of organizations struggle with basic cookie banners that fall short of regulations: ambiguous opt-ins, limited technical abilities, and untrustworthy attribution – risking fines and reputational damage.
Cassie is a TFC 2.2 compliant advanced cookie management tool that empowers businesses to handle high-volume consent preferences on your terms.
The flexible configuration ensures compliance with global privacy regulations, whilst highly accurate identification capabilities unlock the potential for enhanced insights in the cookie-less future.
Cookie Management
Keep cookies alive – combat privacy browsers to improve attribution with Identity Service
The only cookie solution that combats privacy browsers through HTTP unique IDs to increase attribution in analytics tools by 30% and deliver a better user experience.
Compliantly collect first-party data with Progressive Profiling
Collect anonymous first-party data through non-intrusive, embedded questions, building user profiles and match to known users once PII is provided.
Enhance UX with Cross-Domain Consent
Compliantly maintains user consent across different root domains (not just subdomains) to avoid friction in the user journey and consent fatigue.
Honor consent preferences across devices and domains
“You asked me once don’t ask me again”, connect devices to profiles to truly honor user choices.
Identity Service
Keep cookies alive – combat privacy browsers to improve attribution with Identity Service
The only cookie solution that combats privacy browsers through HTTP unique IDs to increase attribution in analytics tools by 30% and deliver a better user experience.
Progressive Profiling
Compliantly collect first-party data with Progressive Profiling
Collect anonymous first-party data through non-intrusive, embedded questions, building user profiles and match to known users once PII is provided.
Cross-Domain Consent
Enhance UX with Cross-Domain Consent
Compliantly maintains user consent across different root domains (not just subdomains) to avoid friction in the user journey and consent fatigue.
Follow Me Consent
Honor consent preferences across devices and domains
“You asked me once don’t ask me again”, connect devices to profiles to truly honor user choices.
Cassie’s Cookie Management features:
Complete global compliance
Multi-lingual and jurisdictional cookie module ensures you are always in line with the latest global regulations
Flexible control over styling
Easily create banners with standardized formats, saving setup time. Customize cookie banners, perform A/B testing, and apply custom CSS
Advanced personal identification
Cassie’s Identity Service allows you to identify visitors even if cookies are removed so you can reduce consent fatigue and improve the user journey
Cookie Scanner
Simplify audits for cookies and hidden tracking tech on your platform, enabling transparent data practices, with scheduled scans for ongoing oversight
Anonymous Progressive Profiling
Build first party data through anonymous preference profiles to deliver personalized content and increase PII data capture
Cross-Domain Consent
The only CMP that allows you to share consent across multiple brand domains to improve the user experience and reduce consent fatigue
“A new study shows 67% of consumers in the US will consent to cookies, even if they feel skeptical, just to view a website. What’s more, 80% are at least somewhat unconfident in their awareness of what information companies can access about them. This highlights a concerning lack of awareness and confidence among consumers in the US regarding effective methods to enhance their data privacy and control the information companies access.”
Nicky Watson – Founder and Chief Architect (Cassie)
Create unlimited optimized cookie banners that increase opt-ins
The Cassie Cookie Module has been built for flexibility. You can create unlimited cookie banners with multiple variations for different requirements and legislations, with complete control over language, regulation and display.
Whether you use the out-of-the-box customization or custom build via the API, Cassie can make cookie compliance work for you. Optimize the look and feel of the cookie banner to maximize opt-ins, with the option to A/B test for improved results.
Build a centralized source of truth for every user
Cassie specializes in cross-domain and cross-device consent so you can collect visitor consent across platforms for a centralized source of truth.
Cassie’s cookie management platform enables your customer’s cookie consent preferences to be matched back to a data subject, giving you a holistic and auditable view of their consent relationship.
Identify users even if cookies are deleted or removed
Cassie’s advanced Identity Service helps organizations continue to identify visitors even if cookies are deleted or removed by a browser from privacy features like Intelligent Tracking Prevention (ITP).
If a visitor who has consented to first-party cookies to be stored later deletes their cookies, or if a browser automatically removes them, Cassie can still identify them.
This means you can understand who’s visiting your site every time, build stronger relationships with your customers and reduce consent fatigue.
Respect consumer opt-outs and ‘Do Not Sell’ requests
Cassie is one of a handful of consent management platforms enabled to respect Global Privacy Control settings, a data privacy standard enabling users to opt-out of data selling, promoting further trust between customers and businesses. This feature is particularly powerful for any jurisdiction with an opt-out model, like the California Consumer Privacy Act (CCPA).
Built in scanner to audit cookies and concealed trackers
Cassie’s cutting-edge cookie scanner simplifies the audit of cookies and hidden tracking technologies on your website or app. By using Cassie’s extensive cookie library, you can categorize your cookies according to their type (e.g., first-party, third-party analytical or performance) and historical precedence.
This means you can offer your customers complete transparency regarding the data being collected, the duration of data storage, and the entities with access to it. Schedule regular scans for ongoing monitoring and ensure your team stays informed about any changes, providing reassurance that all cookie data is collected, stored, and handled responsibly.
“With the team at Cassie’s expert guidance and support, we achieved global cookie compliance and fully integrated Cassie with our CRM and marketing apps. We are confident that all our sites are compliant and look forward to using your services in the future.”
Digital Project Manager, Media client
Build a relationship with a person, not a device, and see your ROI increase
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Automated cookie scanner
- Cassie has a built-in cookie scanner, allowing you to set up regular website scans and automatically update your cookie list in your privacy or cookie policies
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Simplify cookie deployment
- Our cookie deployment requires no technical skills and can be done within the platform, or you can go deeper with advanced features included in our API suite via Google Tag Manager
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Respects customers privacy
- If a customer does not want to be tracked, Cassie will not track them - their information stays private and safe.
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Instant updates across 1000+ domains
- Cassie stores its first-party data on an AWS S3 bucket, so any changes you make are applied instantly, whether you have 10 or 1000 web domains, without you having to manually make the changes.
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Anonymous Profiling
- Empowers marketing teams with deeper preference insights to inform strategic decisions. When PII data is captured the historic preference profiling data syncs to enable personalized content that improves user engagement.
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First party data solution
- Cassie Identity Service allows clients to compliantly retain the correct identity of returning visitors even if the browser enables privacy settings and removes cookies. It centrally stores the unique visitor identifier, along with any analytic identifiers that have been consented to. This allows Cassie to regenerate the original visitor ID and any consented cookies in cases where browsers have removed cookies (i.e. ITP/ETP) .
Data sheet: Cookie management
Cookie compliance is vital for data management. Many solutions claim to address this issue, but not all ensure genuine compliance. Our guide covers these key areas:
- Achieving Compliance: Learn the steps for genuine cookie compliance and how it affects your relationship with data subjects from their first website visit.
- Cassie’s Solution: Discover how Cassie manages the entire consent journey for data subjects, ensuring compliance at every stage.
- Checklist for Cookie Management Platforms: Explore essential features that distinguish a robust platform like Cassie as the ideal choice.
Related reading…
Cookie Management FAQs
- Why do I need a cookie management solution for my website?
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How can a cookie management solution benefit my business?
- Our cookie management solution offers several benefits, including: ensuring compliance with privacy regulations, improving user trust by providing transparency and control over cookies, enhancing user experience through personalized consent preferences, and reducing the risk of data breaches and fines.
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Will your solution automatically handle cookie consent for my website visitors?
- Our solution provides a consent management platform that automatically handles cookie consent for your website visitors. It presents customizable consent banners or pop-ups, allowing users to manage their cookie preferences easily.
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Can I customize the cookie consent banner to match my website's design?
- Absolutely! Our cookie management solution offers customization options, allowing you to tailor the consent banner's design, colors, fonts, and content to match your website's branding and user interface.
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How does your solution handle user consent preferences and cookie settings?
- Cassie provides a user-friendly interface where users can easily manage their consent preferences and cookie settings. Users can change their preferences, withdraw consent, or delete specific cookies through our dedicated preference center.
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How does progressive profiling work?
- Through client-specific business rules, Cassie serves non-intrusive pop-ups (e.g. questions, surveys or polls) during the digital journey to build anonymous preference profiles stored against a unique identifier.
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Can my cookie banner be presented in multiple languages?
- Yes, the cookie banner solution offers multi-language support so you can provide a user-friendly experience for your global audience.
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What is a cross-domain cookie?
- Cross-domain cookies, as their name implies, are cookies that can be shared and utilized across various brand domains. Unlike traditional cookies, which are usually confined to a single or sub domain and can only be managed by the originating website, cross-domain cookies transcend this limitation. They facilitate data exchange and interaction between websites hosted on distinct domains. Cassie is the only cookie solution on the market to offer this.